A sample giving tuesday email is only useful if you can copy it, change the details and send it before the day gets busy. Below are six emails written for mosques, Islamic centers and Muslim charities, with three subject lines for each, preview text and the exact times to send them.
Giving Tuesday 2026 is on Tuesday, December 1. Last year the day brought in an estimated $4.0 billion in the US, according to the GivingTuesday Data Commons, and your donors will get a lot of email that morning. Yours needs to be short and clear. If you have not planned the campaign itself yet, start with our Giving Tuesday ideas for nonprofits and come back here for the wording.
Giving Tuesday Email Schedule: When to Send Each Sample Giving Tuesday Email
Six emails is enough for most small nonprofits, and each sample giving tuesday email below fits one slot. Four go out before and during the day, and two go out after.
| Send date | Purpose | |
|---|---|---|
| 1. Teaser | Tue, Nov 24 | Tell donors what is coming and why |
| 2. Launch | Tue, Dec 1, morning | Make the ask with the goal and the match |
| 3. Mid-day update | Tue, Dec 1, around noon | Share progress and ask again |
| 4. Last chance | Tue, Dec 1, evening | Give a final push before midnight |
| 5. Thank-you | Wed, Dec 2 | Thank every donor and report the total |
| 6. Impact follow-up | Tue, Dec 8 | Show what the money will do |
Send times depend on your list, so treat these as a starting point. If most of your donors are in one time zone, schedule around it, and check your own past open and click times before the day.
Before You Send Any Sample Giving Tuesday Email, Set Up Four Things
Segment your list. At minimum, split it into three groups: past donors, people who have never given and volunteers or event attendees. Past donors get a thank-you line and a reference to their last gift. People who have never given get a softer first ask. This takes ten minutes in most email tools and changes how the email reads.
Personalize beyond the first name. A first name helps. A line such as “you helped fund the winter food drive last year” helps more, and it only works if your donor database holds the data. Keep a fallback in case a field is empty, so no one gets “Dear ,”.
Add the donation button the right way. Link every button to the same campaign page, put one near the top and one at the bottom, and also include a plain text link. Some email apps block images and buttons.
Tag every link. Add a UTM tag, such as utm_campaign=givingtuesday2026&utm_content=email2, to each link so you can see which email brought in gifts.
Sample Giving Tuesday Email Templates You Can Copy
Each sample giving tuesday email follows the same shape: a greeting, the project, one number and one button. Replace the text in brackets. The amounts and numbers are examples, so use your own goal and project.
Sample Giving Tuesday Email 1: The Teaser
Subject lines: Something big is coming on December 1 / Can we count on you next Tuesday? / Our weekend school needs 150 donors
Preview text: A generous donor has agreed to match your gift.
Assalamu alaikum [First Name],
Next Tuesday, December 1, is Giving Tuesday, and [Organization] is raising $[Goal] for [Project].
A generous donor has offered to match the first $[Match Amount] we raise that day. That means a $50 gift becomes $100 for [what it funds].
You do not need to do anything today. Just save the date, and watch your inbox on Tuesday morning.
Jazakum Allahu khayran, [Name], [Title]
Sample Giving Tuesday Email 2: The Launch
Subject lines: Today your gift is doubled / It is Giving Tuesday: [Project] needs you / Help us reach $[Goal] today
Preview text: Every gift is matched until we reach $[Match Amount].
Assalamu alaikum [First Name],
Today is Giving Tuesday, and every gift to [Project] is being matched, up to $[Match Amount].
Here is what your gift does: $[Amount] provides [specific result]. Our goal is $[Goal] by midnight tonight, and we are starting at $0.
[Give now button]
If you prefer to give monthly, you can choose that option on the same page. A monthly gift of $[Amount] keeps [result] going all year.
Jazakum Allahu khayran, [Name], [Title]
Sample Giving Tuesday Email 3: The Mid-Day Update
Subject lines: We are at $[Raised], but we are not there yet / [Number] donors so far. Will you be next? / Halfway there, and the match is still open
Preview text: Here is where we stand at noon.
Assalamu alaikum [First Name],
A quick update: as of noon, [Number] people have given $[Raised] to [Project]. We need $[Remaining] more to unlock the full match.
If you have already given, jazakum Allahu khayran. Please forward this email to one person who cares about [cause].
If you have not given yet, now is a good time. [Give now button]
[Name]
Sample Giving Tuesday Email 4: The Last Chance
Subject lines: Last chance: the match ends at midnight / [Hours] hours left to double your gift / Before the day ends
Preview text: We are $[Remaining] away from our goal.
Assalamu alaikum [First Name],
Giving Tuesday ends tonight. We have raised $[Raised] toward our $[Goal] goal, and the match is still open for $[Remaining].
If [Project] matters to you, tonight is the best time to give, because your gift will count twice.
[Give now button]
Thank you for being part of this community. [Name]
Sample Giving Tuesday Email 5: The Thank-You
Subject lines: Thank you, [First Name] / Because of you, we reached $[Total] / You made this happen
Preview text: Here is what your gift will do.
Assalamu alaikum [First Name],
Jazakum Allahu khayran. [Number] people gave on Giving Tuesday, and together we raised $[Total] for [Project].
Your gift of $[Amount] will help [specific result]. In about a week, we will send you a short update showing where the money is going.
Thank you for trusting us. [Name], [Title]
Send this within 24 hours. Donors who get a fast thank-you are more likely to give again, and the numbers back that up. A Blackbaud Institute and GivingTuesday analysis found that 65% of 2024 GivingTuesday donors gave again in 2025, compared with 52% of donors who gave earlier in the year.
Sample Giving Tuesday Email 6: The Impact Follow-Up
Subject lines: Here is what your gift did / An update from [Organization] / Your Giving Tuesday gift at work
Preview text: A short report, with one photo.
Assalamu alaikum [First Name],
A week ago, you helped us raise $[Total] for [Project]. Here is what has happened since: [two or three specific results, with a photo].
If you would like to keep this going, you can join our monthly giving circle here: [link].
Jazakum Allahu khayran, [Name]
Subject Line Best Practices and A/B Testing for Giving Tuesday Emails
keep the subject line of any sample giving tuesday email under about 50 characters so they are not cut off on a phone. Name the specific thing, such as the match, the deadline or the project, instead of writing something vague like “A message from us”. Avoid all caps and heavy punctuation, since they look like spam.
To test, send two versions of your launch subject line to 10% of your list each and send the winner to the rest. Most mainstream email platforms offer this, so check that yours does before you pay for a plan. Use click rate to pick the winner, not open rate.
Which Email Platform Works for a Small Nonprofit?
You do not need a special Giving Tuesday tool. Any email platform that supports segments, scheduled sends, A/B tests and link tracking will do. Mailchimp, Constant Contact and Brevo are common choices, and many offer nonprofit discounts, but pricing models differ: some charge by the number of contacts, others by emails sent. Check which one fits a list that sends six emails in two weeks.
For free sample giving tuesday email design, start with your platform’s built-in templates and add your logo and colors. A free design tool like Canva works for header images. If you also need a place to store donor contacts, pick a donor database that connects to your email tool so segments update on their own.
How to Track Your Giving Tuesday Email Campaign
Open rates are unreliable now, because some email apps load emails automatically and inflate the number. Look at clicks, gifts and unsubscribes by email instead. Your UTM tags will show which email led to which donation. After each sample giving tuesday email goes out, check the clicks. After the day, record three numbers for next year: gifts per email, average gift size and the number of new donors.
Frequently Asked Questions About Giving Tuesday Email Templates
Q1. Where can small nonprofits find free Giving Tuesday email templates?
Copy the six templates above and change the bracketed details. Your email platform’s built-in template library is another free source for layouts. Always rewrite the wording in your own organization’s voice before sending.
Q2. What makes a good sample giving tuesday email?
It is short and names one project. It states the goal and the match, and it has one clear button. Most good emails fit on a phone screen without scrolling much and say exactly what a gift will do.
Q3. How many emails should I send for Giving Tuesday?
Six works for most small organizations: a teaser, a launch, a mid-day update, a last-chance email, a thank-you and a follow-up. Send fewer to people who have already given, so they are not asked again.
Q4. What is the best time to send a Giving Tuesday email?
Send the launch email in the morning and the last-chance email in the evening. The right hour depends on your list, so check when your donors opened and clicked in past campaigns.
Q5. Should I A/B test Giving Tuesday subject lines?
Yes, if your list is large enough, around 1,000 contacts or more. Test two subject lines on the launch email, send the winner to the rest and use click rate to decide.
Q6. How do I add my social media links to a Giving Tuesday email?
Put social icons in the footer and add one line near the end asking readers to share the campaign page. Keep the donation button as the main action so the links do not compete with it.
Ready to Send Your Sample Giving Tuesday Email?
If you want help setting up the campaign page, segments and send schedule, book a discovery call with Mission Managers.
